The Philippines broke the one million tourist arrivals mark during the first quarter of this year. It’s well on its way to reach the tourism department’s goal of 4.5M tourist arrivals in 2012.
The aggressive “It’s More Fun in the Philippines” campaign hatched by former advertising executive and now the country’s Tourism Secretary Ramon R. Jimenez, Jr. broke ground in the international scene by placing ad spots on cable giant CNN, hiring more than fifty English cabs to carry the country’s slogan and invite more European travelers to this side of the planet.
Tourist arrivals in the first quarter of 2012, reached 1,148,072 or 16% more compared to 2011’s first quarter tourist arrivals. The proactive campaign attempts to capture the imagination of prospective travelers who are looking for more fun in Asia by visiting never-before-seen places and unparalleled hospitality Filipinos can give visitors.
Asian countries dominate the top five number of visitors with South Korean travelers holding the number one spot with more than quarter of a million visitors just in the first three months of this year. The United States, on the other hand, is at number 2 yielding the most number of western vacationers in the country with 179,561 visitors to date.
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Acknowlodgment: http://www.philippinebeaches.net/2011/05/two-jumps-for-boracay/ (cover)